Updated: February 15, 2006, 4:30 PM ET
I certainly feel sorry for Wayne Gretzky, but when he showed up in Torino, he had to expect that reporters -- despite his insistence that there's nothing to comment on -- would ask him questions about being connected to the gambling scandal. Wayne, despite your insistence that this has nothing to do with you, the fact is, it does have to do with you. Your wife is allegedly involved and that means that your good brand name, which you have worked to build over the years, is in jeopardy. Let's see how the companies you have relationships with choose to react. Gretzky currently has deals with Coca-Cola, Campbell's, Esso, Upper Deck, McDonald's and Ford. Ford is currently running television ads in Canada that feature Gretzky, who also gets paid by Ford's dealer association.
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