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Lots for sale: sponsorships, books ... cologne?

Updated: February 17, 2006, 2:53 PM ET
By Darren Rovell | ESPN.com

Independent driver Kirk Shelmerdine has made it into the biggest race of his life, but now he's racing to get a primary sponsor.

Shelmerdine, who has not finished in the top 20 in his 23 career starts spanning 25 years, qualified for the Daytona 500 on Thursday as the last driver to make it based on speed.

The 47-year-old, who was the crew chief for four of the seven Cup championships won by Dale Earnhardt Sr., is seen as a low-budget field filler. He only has a handful of small ...

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