Not to go all Bryant Gumbel on you -- I don't ooze masculine coolness like he does -- but the Winter Olympics need to make some serious changes if they are going to draw more interest.
Television ratings are down nearly 40 percent from four years ago and the broadcasts are getting crushed when matched head-to-head with "American Idol." (Seriously, as sad as that is.)
Obviously, something must be done if future Winter Games are going to resonate with viewers. And NBC should consider ...
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