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Tennis Channel Open not just another ATP event

The ATP Tour returns to Las Vegas for the first time in 21 years with the Tennis Channel Open. And, as Miki Singh writes, tournament director Steve Bellamy intends to make this event a fan-friendly experience.

Originally Published: February 23, 2006
By Miki Singh | Special to ESPN.com

Would you expect anything different from the man who sold his guitars to raise money to start The Tennis Channel?

"Tennispalooza" is the theme for the Tennis Channel Open, the new ATP event next week in Las Vegas. Tournament director and Tennis Channel founder Steve Bellamy has created a circuslike atmosphere (literally -- there will be a circus as part of the week) at what he envisions as a prototype for the future of tennis events.

The fun begins on Thursday, four days before ...

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