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The Jumpman in us all

Darren Rovell maps out how the uber-effect of Michael Jordan comes full circle in the latest campaign for Air Jordan XXI.

Updated: March 2, 2006, 1:14 PM ET
By Darren Rovell | ESPN.com

No athlete on the planet has been in more commercials than Michael Jordan. Between advertisements for Nike, Gatorade, Hanes, McDonald's and countless others, Jordan's business manager Estee Portnoy tells us that it's definitely more than 400 different spots.

Jordan's "2nd Generation" commercial(courtesy: Wieden + Kennedy)

"Nothing But Net" with Larry Bird for McDonald's.

"Be Like Mike" for Gatorade.

MJ as "Johnny ...

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