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Wake up to A-Rod and Maria

Nike has recorded A-Rod, Maria and six athletes delivering "wake-up" calls. Patrick Hruby has a few more proposed greetings.

Updated: March 10, 2006, 10:25 AM ET
By Patrick Hruby | Page 2

News Item: A Nike promotion has Alex Rodriguez, Maria Sharapova and six other star athletes delivering recorded "wake-up" messages to anyone who gives the company a phone number and a time to call . . .

Great idea. Just superb. In fact, there's only one problem with the concept.

Eight athletes is hardly enough.

Look, Page 2 hates alarm clocks as much as anyone. (Why else do you think we update at around noon?) So we're all for Nike's latest bid to commercialize ...

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