News Item: A Nike promotion has Alex Rodriguez, Maria Sharapova and six other star athletes delivering recorded "wake-up" messages to anyone who gives the company a phone number and a time to call . . .
Great idea. Just superb. In fact, there's only one problem with the concept.
Eight athletes is hardly enough.
Look, Page 2 hates alarm clocks as much as anyone. (Why else do you think we update at around noon?) So we're all for Nike's latest bid to commercialize ...