Bonds of infamy?

Updated: April 14, 2006, 3:08 PM ET
Baseball knows all about endorsements, having negotiated deals to allow companies to put their stamp on the likes of Comiskey Park and to associate themselves with events such as the All-Star Game, the World Series and the World Baseball Classic. Jif might've been the official peanut butter of the major leagues at one time or another -- or maybe that was Skippy.

This is the direction that this whole Barry Bonds saga may be headed. Reportedly, a grand jury is hearing testimony related to the question of whether Bonds may have perjured himself during the BALCO investigation, and you would have to assume that could drag out over months, rather than weeks. Bonds' career might be over before a complete resolution, whether he is cleared of charges, whether he is acquitted or found guilty. This case may play out quickly enough to affect his playing time and his efforts to pass Babe Ruth and then Hank Aaron on the all-time home run list.

But a conviction of Bonds in a steroid-related matter would effectively provide Major League Baseball with the opportunity to distance itself from his accomplishments. And I think baseball will seize on that chance.