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The birth of a legend

Nike nailed it, because in LeBron James we are all witnessing a legend in the making, writes Bomani Jones. How can you not watch every second?

Updated: May 19, 2006, 1:36 PM ET
By Bomani Jones | Special to Page 2

Nike has won.

In spite of so much that's central to my existence -- skepticism about hype, an aversion to overpriced sneakers, a passionate distaste for seeing the same damn commercial 15 times a night -- I must admit, I am a witness.

How much of a witness? If Nike gave me a ream of catalogs, I'd throw on a white shirt and go door-to-door passing them out to people upset that they got off the couch to answer the door for one of them damn witnesses. I've passed up multiple dates ...

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