Eddie Cheever Jr.'s involvement in a pair of controversial on-track collisions at The Glen doesn't come as a surprise.
All-Access with Marco Andretti: Marco and Cheever lock horns in St. Pete
Nor do the candid assessments of his driving offered up by Marco and Michael Andretti and Danica Patrick. Or for that matter, Cheever's strident response to their comments via press release a day later.
I'd suggest that IRL marketing guru Gene Simmons came up with this ...