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Putting the 'world' back into the Cup

Updated: June 26, 2006, 3:39 PM ET
By Bill Finley | Special to ESPN.com

As much as I don't like soccer, I can understand why the World Cup is wildly popular. It's a battle among dozens of countries, with national pride at stake. Soccer fans around the globe have something to root fortheir team, their country. With the possible exception of the Olympics, there's nothing like it in sports.

In horse racing, we don't root for teams or countries or even horses or jockeys. I've yet to see anyone show up at the track with their face painted in the colors of their favorite ...

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