So you don't hate tennis. You've heard of Roger Federer. You're perfectly fine with seeing the same Maria Sharapova ad six times in an hour, twice in the same commercial break. You're busy with fantasy football, sure, but you've thought about watching the U.S. Open. Problem is, the whole thing seems so intimidating -- a two-week alphabet soup of Ljubicics and Vaidisovas, unapproachable as the chain-smoking lingerie model at the end of the bar, a tournament best left to tennis nuts and Bud Collins.