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WIR: Advantage of Technology

Originally Published: September 1, 2006
By Henry Gola | Scouts Inc.

Steve Kennedy doesn't waste any time with his presentation to college coaches.

"I tell them they have the toughest job in America. They have to be great at three things," says Kennedy.

"They have to be a really, really good coach, they have to be a very clever marketer, and they also have to be a really good recruiter. And I tell them to replace the word recruiter with salesman."

They're selling their program to 17-year old recruits, many of whom spend just as much time text messaging, ...

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