Swimming, gymnastics finals set for mornings in '08
BEIJING -- Swimming and most gymnastic finals will be held in the mornings at the 2008 Beijing Olympics, allowing NBC to televise those high-profile events live in the lucrative prime-time American market.
The decision by the International Olympic Committee on Thursday ends months of back-room negotiations between the IOC, international sports federations and TV broadcasters, whose purchase of exclusive rights fees account for more than half the Olympic revenues.
NBC paid $3.5 ...
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