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Just Weird: A real Million Dollar Lure

California luremaker uses gold, platinum, diamonds and rubies in saltwater design.

Updated: December 30, 2006, 3:40 PM ET
By Lynn Burkhead | ESPNOutdoors.com associate editor — Nov. 3, 2006

Call it the perfect holiday present for the angler who has everything.

The only catch?

This gift is a real fishing lure encrusted with gold, platinum, diamonds and rubies … and a price tag that might break the bank, and then some.

Called the Million Dollar Lure, this shiny, saltwater bait is the brainchild of 53-old-old Shell Beach, Calif., entrepreneur Mac Burney, the head man of the MacDaddy Lure Company.

"The Million Dollar Lure has over 4,753 diamonds and rubies," ...

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