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A star is born

Updated: December 29, 2006, 5:20 AM ET
By David Healy | Bassmaster.com exclusive — Feb. 24, 2006

When Kevin VanDam won the 2005 Bassmaster Classic he was sponsored by Strike King Bait Company of Tennessee, but as the tournament unfolded on the Three Rivers in Pittsburgh, VanDam dug deep into his tackle box and pulled out a discontinued model of rival PRADCO's Rogue RB 1200.

The move caught most by surprise and created an unusual marketing opportunity for both companies.

According to Andy Carroll, Director of Sales and Marketing for PRADCO: "We were on the phone with our production ...

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