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Busch becomes official beer sponsor

Updated: December 29, 2006, 5:21 AM ET
B.A.S.S. Communications — July 24, 2002

ST. LOUIS — BUSCH beer today announced it has signed a multi-year sponsorship agreement becoming the "Official Beer of B.A.S.S.," the world's largest fishing organization.

In addition to the BUSCH brand becoming the "Official Beer of B.A.S.S.," the sponsorship agreement makes BUSCH the presenting sponsor of the 2003 CITGO BASSMASTERS Classic, the CITGO BASSMASTER Tournament Trail, the 2003 CITGO B.A.S.S. Federation Championship and a weekly TV show on ESPN2.

"BUSCH beer's sponsorship ...

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