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Falcons selling hope with Petrino

Bringing in a new coach is a chance for an organization to sell hope. But will it work out for Bobby Petrino and the Falcons? Len Pasquarelli isn't sure anyone really knows.

Updated: January 9, 2007, 12:25 PM ET
By Len Pasquarelli | ESPN.com

ATLANTA -- They were peddling hope here again on Monday. The Atlanta Falcons' hiring of Louisville coach Bobby Petrino on Sunday night provided license for owner Arthur Blank to package optimism and good will as if they were a two-for-one special on silver-plated bathroom fixtures down at one of the Home Depot stores he founded years ago.

But then again, isn't that what hiring a new coach is really all about? Stripped of all the ancillaries, bringing aboard a new coach is the ...

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