Discussion

Tiger's ad lib nets free publicity

Updated: January 24, 2007, 5:52 PM ET
By Jason Sobel
Man, some of these companies that sponsor Tiger Woods sure know how to get their money's worth.

You may remember the story from a couple of years ago, when Tiger was shooting a TV ad for Nike Golf. With a cameraman positioned some 100 yards down the practice range, the director asked Woods to hit a few low screamers that would rise just a few feet over the top of the camera. Problem was, he was too good. Bang! The ball hit the camera. Thousands of dollars in damage.

Of course, that was a mere drop in the bucket for a company which subsequently received free advertising for its product after "leaking" the footage to various media outlets around the world. What television producer can resist the urge to show the world's most popular athlete accomplishing such a feat?

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