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One Super marketing opportunity

If you think Super Bowl week is about football, you're wrong. Just ask Tony Siragusa. Story

Updated: January 30, 2007, 12:25 PM ET
By Tim Keown | Page 2

The Super Bowl officially began for me when Brian Urlacher stepped off the Bears' airplane holding a drink of some sort with a bold "54" distinctly visible on the label. That, ladies and gentlemen, is called knowing how to play the game.

For the guys who get it, the Super Bowl is one long commercial for themselves and their business interests. Urlacher and his handlers knew the photographers would be focused on him as he walked down the plane's staircase -- another contrived Super Bowl ...

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