Super Bowl tops Forbes' most valuable brands
The world's most popular sport may be soccer, but in cold, hard dollars, nobody throws a party like the National Football League.
The NFL's Super Bowl tops Forbes' first list of the world's most valuable sporting events brands, worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million).
Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues ...
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