Discussion

Super Bowl tops Forbes' most valuable brands

Updated: January 31, 2007, 5:44 PM ET
By Peter J. Schwartz | Forbes.com

The world's most popular sport may be soccer, but in cold, hard dollars, nobody throws a party like the National Football League.

The NFL's Super Bowl tops Forbes' first list of the world's most valuable sporting events brands, worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million).

Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

ESPN TOP HEADLINES