Fishing in good hands
When ESPN purchased the Bass Anglers Sportsman Society from a group of Birmingham investors in 2001, it instantly gave a new level of credibility to the second- or third-tier sport of pro fishing.
Under ESPN, the interest in the Bassmaster Tour has skyrocketed. In six years professional fishing has gained fans and sponsors thought unattainable in 2001.
Some fans and anglers made a prediction in 2001 that ESPN would do for bass fishing what it did for NASCAR in the 1970s. ESPN's broadcast ...
Read full story