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You have to pay to be down with the NFL

The NFL wants to make sure Brian Urlacher knows that no player is larger than the product. Story

Updated: June 25, 2007, 5:52 PM ET
By Bomani Jones | Page 2

Brian Urlacher must've known this was coming. That said, he has become an example of pro sports' most ironclad rule.

Nobody messes with the NFL's money. Not a player with a nose for trouble. Not a coach who wants to wear a suit on the sideline. Not even a Pro Bowl linebacker. No one.

That kind of gangsta is to be respected.

Urlacher was fined a whopping $100,000 for wearing a hat promoting vitaminwater at Super Bowl media day. That's more than the total fines against Bill Romanowski ...

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