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ICAST50: Making it Small

Updated: July 13, 2007, 6:19 PM ET
By Kyle Carter | ESPNOutdoors.com

LAS VEGAS, Nev. — Walking in the front doors at ICAST50 in the Las Vegas Convention Center is like trying to watch SportsCenter in the summer — It's nothing but ads.

Huge banners with some of the most recognizable names in the sport hang from the ceiling. Their booths, sometimes two stories high, have big screen TVs and eye-catching displays.

But while the gaudy setups and shelves of product might take up about 50 percent of the 350,000 square-foot show floor, they only ...

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