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James' LRMR Marketing inks buddy Ginn to deal

Updated: August 4, 2007, 7:26 AM ET
Associated Press

CLEVELAND -- LeBron James thinks he can help fast friend Ted Ginn Jr. become a bigger star.

Further broadening his business portfolio, the Cavaliers' forward has signed Ginn, the former Ohio State speedster now a rookie wide receiver for the Miami Dolphins, to a marketing contract.

Ginn is the first athlete signed by LRMR Marketing, James' budding sports marketing company.

"To do this, not so much for money but to maybe get on a Sprite commercial with LeBron or anything, ...

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