Why the NBA simply doesn't rate

With a few weeks before the NFL starts, Gregg Easterbrook releases his plans to fix the NBA, Final Four and "Spider-Man. TMQ

Updated: October 1, 2007, 4:43 PM ET
By Gregg Easterbrook | Special to Page 2

Going into LeBron James' first NBA Finals, the promotional line was "We Are All Witnesses." The line coming out might as well have been "Hey, Did You See Anything?"

The 2007 NBA Finals were the lowest-rated in prime-time history, drawing an average of only 9.2 million viewers and an 11 percent share -- meaning eight of every nine televisions in use was tuned to something else. Sure the 500-channel era is reducing ratings for many broadcasts, but NBA viewership is declining both in overall ...

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