Burton Announces Flagship Store in Chicago
BURLINGTON, VT-Burton Snowboards stakes its claim in the Midwest with the announcement that it will open a flagship Burton retail store in the Gold Coast shopping district of Chicago in late fall, 2007.
"Snowboarding traces its roots back to a product called the 'Snurfer', which was invented and manufactured in the Midwest in the '60s," says Jake Burton, Founder and Chairman of Burton Snowboards. "In fact, the first snowboarding contest I ever competed in on a Burton Snowboard was held ...
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