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Pro shooters redefining marksmanship

Updated: October 10, 2007, 12:48 PM ET
By National Shooting Sports Foundation | Courtesy of NSSF.org

NEWTOWN, Conn. — Firearm industry leaders say more corporate money than ever before is flowing into sponsorship of pro competition shooters, creating an unprecedented class of marksmen now sought as trainers for U.S. military and police.

It's a trend that could turn a familiar sports marketing strategy into an unexpected boon for national security, says Chris Dolnack of the National Shooting Sports Foundation (NSSF).

"Companies that make sports equipment, from golf clubs to ...

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