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Kodak to cut ties with Olympics after over 100 year relationship

Updated: October 12, 2007, 1:52 PM ET
Associated Press

ROCHESTER, N.Y. -- Photography icon Eastman Kodak Co. said Friday it is ending its role as the official imaging sponsor of the Olympics after next summer's games in Beijing.

The company, which is undergoing an arduous digital overhaul, cited a shift in marketing tactics for halting a relationship that dates back to the first modern games in Athens in 1896 when it ran advertisements in the program.

"As we complete the transformation of Kodak, it makes sense for us to take ...

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