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A very difficult double play

Updated: May 19, 1999, 5:12 PM ET
By Tony Jackson | Scripps Howard News Service

The advertising executives who came up with the campaign probably figured they had a winner.

 Bo Jackson played with the Raiders from 1987 to 1990 before his career was cut short by a hip injury.

They could not have known just how much of a winner it would be.

It was 1989. Bo Jackson was a big hit, both as a power-hitting outfielder with the Kansas City Royals and as a bruising running back with the Los Angeles Raiders. This was something virtually unheard of. The very thought ...

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