College hoops searching for the face of the game this season
So, here's the task: How are you going to sell college basketball this season?
Who is the face of the sport? You don't have lightning rod personalities like Adam Morrison, J.J. Redick and Joakim Noah. You don't have returning superstars like Kevin Durant or Greg Oden.
Whom do you have to market? Tyler Hansbrough? Well, if you're trying to come up with the consensus All-American, Hansbrough is probably your guy. The North Carolina junior forward was easily the first ...
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