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Burton Cracks Down On Gray Marketing

Updated: December 6, 2007, 3:06 PM ET
By Press Release

Burlington, VT—Burton Snowboards announced yesterday that it will implement several new measures to prevent gray marketing throughout its distribution networks in North America, Europe and Japan. As a result of snowboarding's tremendous growth and popularity, gray marketing is beginning to plague the snowboarding industry and has now reached into the online world as well.

Burton's new policies were already put to the test this season when unauthorized products were uncovered in the ...

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