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Burger King looks to become major player in high school football

Originally Published: December 30, 2007
By Christopher Lawlor | ESPN.com

LAKE BUENA VISTA, Fla. -- Burger King took it first steps to having "their way" in high school football circles.

"We have the momentum and our own play book when it comes to evolving the brand," said Russ Klein, Burger King's President of Global Marketing, Strategy and Innovation.

The game plan is simple: Burger King aims to become a major player in the national high school football scene.

The initial foray in this field was title sponsorship of the Kirk ...

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