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The High Plains Drift

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Updated: March 25, 2008, 4:31 PM ET
By The High Plains Drift—Andy Blumberg | EXPN.com

Drink P: It's From The Source Two Dudes Tap A Novel Niche In Action Sports Beverage Market 3/21/08, 8:15 PM

Cobra Dogs' Cory Grove and High Cascade's Preston Strout go together, standing side-by-side for their bottled water brand, P. Part for the fun of it, and part social commentary: Grove says they'd gotten "tired of the extreme energy drink craze, everyone pumping themselves with chemicals; that all you need is water."

A silly name, a bunch of friends flying the flag, some good ...

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