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Bassmaster Magazine:
The Worldwide Authority on Bass Fishing

Updated: January 24, 2008, 2:33 PM ET
By Ken Duke

With BASS formally up and running in early 1968, founder Ray Scott knew he needed more than just his tournament series to keep existing members interested and new members sending in checks.

He needed a tool to keep everyone together and on the same page ... literally.

Scott's answer was Bassmaster Magazine.

As he relates in his biography, Bass Boss, Scott's "whole aim with Bassmaster was to give inside information on bass fishing that the angler could get nowhere else.... I knew ...

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