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Shoot Where You Look looks to the future

Updated: February 5, 2008, 12:41 PM ET
By Steve Wright | ESPNOutdoors.com

LAS VEGAS — If you watched Sunday's Super Bowl football game on television, you know Budweiser paid plenty of attention to its next generation of consumers. Even if you tried not to watch the commercials, it was near impossible to miss at least one Bud Light advertisement.

But where in this country will you find any national attention directed toward recruiting the next generation of target shooters and hunters?

"We've already lost two generations who say they didn't hunt because ...

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