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Faisst Company

Updated: October 9, 2008, 3:32 PM ET
By Ryan Leyba | EXPN.com

Most entrepreneurs have a cool story about how a miniscule idea inspired them to create something great and freestyle motocross pro Ronnie Faisst is no different. The idea was sparked by the words of Faisst's hero: Bruce Lee. "He was always talking about water," Faisst explains. "Water is one of the most powerful elements in the world—it's powerful, yet humble. You can't punch it, you can't grab it, and it flows." While the description perfectly describes Faisst's riding style, it was the ...

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