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Drink P: It's From The Source

Updated: March 26, 2008, 5:09 PM ET

Cobra Dogs' Cory Grove and High Cascade's Preston Strout go together, standing side-by-side for their bottled water brand, P. Part for the fun of it, and part social commentary: Grove says they'd gotten "tired of the extreme energy drink craze, everyone pumping themselves with chemicals; that all you need is water."

A silly name, a bunch of friends flying the flag, some good guerilla-style marketing, and water is cool again!

P went from idea to reality last summer. Having initially ...

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