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Boston Marathon boosts purse, accepts corporate ads

Updated: April 15, 2008, 7:35 PM ET
Associated Press

The Boston Marathon is breaking with a 112-year tradition, putting corporate ads on the start and finish lines to help its two main sponsors extract more value from ties with the world's oldest marathon.

Race organizers also announced Tuesday that they were increasing its purse by more than 38 percent, from $575,000 to $796,000, making it the richest of the World Marathon Majors events.

The changes in sponsorship ads highlight distance running's growing dependence on sponsors to provide ...

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