Esquire covers commemorate boxing's prime
The covers of George Lois on Esquire magazine celebrated the heyday of boxing. Story
There was a time when the sport of boxing actually had what one might call "juice." Boxing once enjoyed broad cultural capital, as evidenced in words such as "pugilist" and phrases such as "the sweet science," which echoed across everything from sweaty boxing gyms to haughty literary salons. I am reminded of boxing's back-in-the-day ethos every time I see the George Lois-designed Esquire magazine cover from December 1963. This particular cover features a close-up of boxer Sonny Liston's mean mug, ...
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