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Packers' Rodgers is Mayor Big Cheese(head) at home

We might live in a Brett Favre world but Chico, Calif., is all about homeboy and Favre heir Aaron Rodgers, Bill Williamson writes.

Originally Published: May 17, 2008
By Bill Williamson | ESPN.com

CHICO, Calif.-- It might be a Brett Favre world, but this small Northern California college town is all about Aaron Rodgers.

As much as Favre's Gulf Coast Mississippi town of Kiln became an extension of frigid Wisconsin, this idyllic place famous for Sierra Nevada beer and inner-tube excursions down the Sacramento River has become Green Bay West to Favre's Green Bay South.

"This is a small town and we're very close-knit," said Matt Hock, who has known Rodgers since ...

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