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MTV NETWORKS AND NBC UNIVERSAL ANNOUNCE ACTION SPORTS PARTNERSHIP ON AST

Updated: May 28, 2008, 5:30 PM ET
By Press Release | MTV

(NEW YORK, NY) May 28, 2008 — MTV Networks Music Group, a division of Viacom's MTV Networks (NYSE: VIA and VIA.B) and NBC Sports, a division of NBC Universal, Inc. today announced a wide ranging, strategic partnership to expand the AST (Action Sports Tour), a global, youth-focused, multimedia, action sports business that includes the AST Dew Tour, the AST Winter Dew Tour and the amateur Free Flow Tour into a global brand that spans MTV and NBC's multiple screens. Van Toffler, President, ...

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