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1980s vs. Today: Endorsements

Was the sports world better back in the 1980s, or is it better today? Story

Updated: June 5, 2008, 12:48 PM ET
By Kurt Snibbe | Page 2

1980s The endorsements of the 1980s weren't much different from the ones in the decades before, dating back to the Babe Ruth era. A few select athletes who shone in the sports spotlight connected with corporate America and really cashed in.

Pros: The '80s saw the beginning of athletes' working well in TV commercials. The decade kicked off with Mean Joe Greene throwing that kid a jersey in the tunnel, and that still remains many fans' favorite sports-celebrity commercial of all time. ...

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