De La Hoya to put marketing muscle behind USA Boxing
The Golden Boy is putting his muscle behind the U.S. Olympic boxing team.
Oscar De La Hoya's Golden Boy Promotions announced a strategic alliance with USA Boxing on Tuesday, reuniting the 1992 gold medalist and his sport's once-beleaguered national governing body.
Golden Boy Promotions will lend its considerable industry clout to USA Boxing in marketing, event scheduling and sponsorships, USA Boxing CEO Jim Millman said in a joint announcement with Golden Boy CEO Richard Schaefer.
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