Discussion

True Blue

Updated: August 8, 2008, 11:06 AM ET

Recently, I had a chance to talk to Vipe Desai — a true mover and a shaker. Desai was the owner/operator of Sunset Beach's (the one in California) H20 Surf and Snowboard Shop. This guy was an original consultant to the Warp Tour and helped to launch such brands as Red Bull and Twin Fin Wines. Last year, Desai and his boardsports marketing agency, formerly of Laguna (now in San Clemente) started Project Blue. Now they are flowing all those creative marketing juices into the sea, particularly, ...

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