In Your Hood
When it comes to surf media, I've always kinda thought the national mags set the tone, but the regional mags are the lifeblood. Surfer, Surfing, and Transworld don't miss a trick (unless the trick is completed by someone outside the top 44 easy, just kidding) but they also can't cover everyone's backyard.
This is a really tough time for independent publications, but the core regional mags have the latitude to cover more of the personality of a said region, with a very specific angle.
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