ASR Day 1: Hot Times
This weekend, Whiplash fires up the way-forward machine and heads to sunny San Diego, where it is unusually hot, pleasantly sunny, and all the gear is 2009. ASR, or Action Sports Retailer, is the tradeshow where all the dealing gets done. Buyers come from snowboard and skate shops, reps are pimp their wares, and me-dia gets to see all of next year's stuff.
It is hot though. Is it the Santa Ana winds blowing in from the desert? Chrissie Beavis's live/work studio happens to be spacious enough ...
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