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ASR Part 1: Get the Booth

Updated: September 8, 2008, 2:58 PM ET
By Josh Brooks

Josh Brooks here. The good folks at ESPN sent me over to ASR (That's the Action Sports Retailer Tradeshow to you younguns.) this past weekend to be the eyes and ears on the ground to witness the scene at this bi-annual bro-fest. The first thing I wanted to do when I showed up at ASR was see the enjoi booth, because everyone said their booths are epic. In the past, they had cut outs and you could take photos with the dudes. But, my hopes were crushed. The next closest thing was the Bummer High ...

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