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Atencio and Co. reaching out to boxing demographic

What's so bad about Affliction's Tom Atencio reaching out to a new demographic -- the boxing demographic -- by partnering with Golden Boy Promotions? Absolutely nothing, if you're a fight fan.

Originally Published: September 15, 2008
By Jake Rossen | Sherdog.com

Further proof that perspective is everything: Affliction CEO Tom Atencio's announcement Saturday that his fledging MMA banner would partner up with Golden Boy Promotions for a series of mixed-discipline fight cards beginning in 2009 was trumpeted as a "major announcement" by executives.

And it was, for reasons we'll get to shortly. But MMA fans, spoiled to the gills with loss-leading megafights and a steady schedule of three- or four-hour events, cried foul. They don't want boxing infecting ...

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