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Tours must be creative with cost management during economic instability

While tennis may have some insulation from the current financial crisis because of a diverse portfolio extending over multiple continents, the tours are fully cognizant that appearance fees, title sponsors and attendance all may feel the effects of the market chaos.

Originally Published: October 3, 2008
By Bonnie D. Ford | ESPN.com

Mark Baron has seen a lot of ups, downs and natural disasters in the nearly 20 years he has been director of the ATP tournament in Delray Beach, Fla., so he's not panicked over the current instability in the U.S. economy. But he's also a realist.

The Delray Beach event, held annually in February with a 32-man draw, is one of the first top-shelf professional events in North America, so Baron and his staff are dealing with the fallout as they gear up for the event. One sponsorship ...

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