Can romanticism survive corporate branding?

Have corporate logos subconsciously become a necessary element of sports equipment and apparel? Essay

Updated: October 10, 2008, 3:01 PM ET
By Michael Weinreb | Special to Page 2

I lost a good sweatshirt the other day.

I realize this is a silly thing to obsess over, but it is my strong contention that this was no ordinary sweatshirt. I had worn it approximately every other day for the better part of a decade. Over time, in stressful moments spent fretting over sporting events being played out hundreds of miles from my home, I came to believe this sweatshirt, if properly wielded, endowed me with the supernatural ability to alter the course of sporting events. ...

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